STATUS: Consultation

ADDRESS: Balsall Common, Kenilworth Road

A new Lidl for Balsall Common

Lidl would like to bring a new store to Balsall Common at Kenilworth Road, located to the north of the A452 Roundabout where Kenilworth Road meets Hallmeadow Road.

Site Background

Lidl would like to bring a new store to Balsall Common at Kenilworth Road, located to the north of the A452 Roundabout where Kenilworth Road meets Hallmeadow Road. The site currently comprises undeveloped land. The site is bounded by Kenilworth Road to the west, a train track to the east, a small copse and Hallmeadow Road to the south, and an antiques shop and farm building to the north. Residential dwellings and a vehicle repair shop are located opposite the site on the other side of Kenilworth Road. The land to the west of the site is allocated for housing (230 homes) in the emerging Solihull Local Plan (reference: BC5).

Balsall Common village centre is located approximately 0.9 km to the south of the site.

The Proposal

The Lidl store will feature an attractive glazed and metal panel frontage with feature brick detailing, in addition to a car parking area and high quality landscaping.

The proposed site access would provide priority for right turners into the site across the southbound flow on Kenilworth Road. The southbound road has been realigned to the north of the site to provide a roundabout style access as shown. This arrangement will include an extension of the 30mph zone away from the village to reduce traffic speed in this location. The proposals also include an upgrade of the existing uncontrolled crossing of Kenilworth Road to the north of Hallmeadow Road roundabout to a Toucanstyle crossing to assist with accessibility for and to improve the safety of pedestrians and cyclists.

The new store would extend to 2,277 sq m gross internal area with a net sales area of 1,414 sq m. A total of 120 car parking spaces would be created for the store, including 7 disabled spaces, 9 parent & child spaces and 2 electric vehicle rapid charging spaces. 12 cycle parking spaces are also proposed.

It is proposed that the Lidl store will be open between the hours of:

  • 8am to 10pm Monday to Saturday (including Bank
    Holidays); and
  • 10am to 4pm Sundays.

The store would normally receive Only 1 to 2 HGV deliveries per day (with a maximum 3 deliveries during peak bank holiday periods), which also take waste (80% of which is recycled) back to the regional distribution centre at Wednesbury, helping to reduce the number of traffic movements and reducing emissions as a consequence.

Benefits of the Proposed Development

The new Lidl store will provide the following benefits to the local area:

  • A store that will provide a new discount food shopping experience to meet the needs of customers and the expanding local community;
  • A commitment to providing food from local and sustainable sources, with two in every three products within our permanent range coming from British suppliers;
  • A dedicated in-store bakery offering freshly baked products throughout the day;
  • A sustainable energy efficient store to include: roof mounted solar panels providing up to 25% of the stores electricity requirement; the use of highly efficient air source heat pumps to heat the store; and the provision of a Sustainable Drainage System with under car park water storage to improve storm water management on site and reduce the risk of flooding;
  • Up to 40 new high quality full time equivalent (FTE) jobs for local people, paying not less than the ‘Lidl Wage’ (£10.10 from March 2022 which is 60p per hour more than the National Living Wage for over 23s), and no zero hours contracts;
  • Contemporary building design with glazed frontage and enhanced elevational treatments (red brick), going beyond the typical store specification; and
  • Enhanced landscaping throughout the site and an improvement to the sites biodiversity value.

Have your say

At Lidl, we know our success depends on the people we work with and the people who choose to shop with us. We recognise that providing high quality products at industry leading prices is only part of the story; the environment in which our customers do their shopping completes the experience. We would like to invite you to provide us with your thoughts on our proposal to open a new Lidl store in Balsall Common.

Please register your feedback and provide any comments online using the web address or QR code below:

Email us at

Alternatively, you can also provide your comments via the return slip below or telephone using this number: 0800 089 0361.

We would welcome your comments on our proposal by 12 December 2021, as all feedback will be taken into consideration.

Consultation Documents: 

Balsall Common Consultation Leaflet – click here
Site plan – click here