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STATUS: Consultation

ADDRESS: Land north of Norwich Road, Watton

We are planning to deliver a new Lidl store at land to the north of the B1108 (Norwich Road) in Watton, approximately 1.5 km east of Watton Town Centre boundary within the administrative boundary of Breckland District Council.

The site is situated to the east of Watton and currently consists of an undeveloped parcel of land measuring approximately 0.81 ha. The site is located in a mixed-use area with residential properties to the west and commercial/industrial Breckland Business Park to the east.

The Proposal

Lidl propose to develop a new store, which will feature an attractive glazed frontage and car parking area with high quality landscaping. The site will benefit from an all movements access, promoting convenience and accessibility for all customers.

The new food store will extend to 1,900 sq m gross internal area (GIA) with a net sales area of 1,256 sq m. The new foodstore will be supported by a total of 121 car parking spaces which includes six dedicated disabled spaces, nine Parent & Child spaces and two electric vehicle charging points.

It is proposed that the Lidl store will be open between the hours of:

• 8am to 10pm Monday to Saturday (including Bank Holidays); and
• 10am to 4pm Sunday.

The store would normally receive a maximum of two deliveries per day. All store waste will be stored internally within the warehouse area and will be collected by the delivery vehicle, therefore minimising HGV movements within the site.

Benefits of the Proposed Development

The new Lidl store will provide the following benefits to the local area:

• A brand new store that will provide a clean and fresh shopping experience to meet the needs of customers;
• A dedicated in-store bakery;
• Improved shopping choice and provision of a new mainstream discount foodstore;
• A contemporary building design that will complement the surrounding area;
• Rapid electric vehicle charging points;
• Around 40 employment opportunities for local residents; and
• Living Wage Foundation rate for all eligible employees and no zero hours contract.

Have Your Say

At Lidl, we know our success depends on the people we work with and the people who choose to shop with us. We recognised that providing high quality products at industry leading prices is only part of the story; the environment in which our customers do their shopping completes the experience. We would like to invite you to provide us with your thoughts on our proposal to open a new Lidl store on Norwich Road, Watton.

Please register your support and provide any comments online using the web address:

Alternatively, you can also provide your comments by emailing us at or telephone using this number: 0161 817 6225.

Following this consultation exercise and once we have reviewed the feedback, we anticipate a planning application will be submitted in the near future to Breckland Council.


Site plan – download here
Leaflet – download here