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STATUS: Consultation

ADDRESS: Park Lane, Darlaston

A new Lidl for Darlaston

Lidl is proposing to submit a planning application for a new dedicated Lidl store on Park Lane, Darlaston. As part of the application process, we are seeking feedback from the local community on the proposals.

This webpage provides details of the scheme and how you can share your thoughts.

Site Background

Lidl would like to bring a new store to Darlaston, located to the east of Park Lane. The site comprises the now vacant former Buzz Bingo building and associated car park. It is understood that the building has been vacant since circa mid-2020 when the company ceased operations at the site.

An industrial use building is located to the east of the site and a building in distribution use is located to the north. IKEA is located to the southeast of the site, and the area to the west is mixed use in nature.

The site is located approximately 1.2 km from the Darlaston District Centre boundary, which is located to the south-west.

The Proposal

The proposal is for the demolition of the existing building and the erection of a new discount foodstore (Use Class E) with access, car parking, landscaping and other associated works. The Lidl store will feature an attractive glazed and metal panel frontage.

The development includes the provision of a new access point from Park Lane at the southern end of the site. The existing access from Steelmans Road would be decommissioned under the proposal.

The new store would extend to 2,368 sq m gross external area with a net sales area of 1,411 sq m. A total of 126 car parking spaces would be created for the store, including 7 disabled spaces, 9 parent & child spaces and 2 electric vehicle rapid charging spaces. 12 cycle parking spaces are also proposed.

It is proposed that the Lidl store will be open between the hours of:

  • 8am to 10pm Monday to Saturday (including Bank Holidays); and
  • 10am to 4pm Sundays.

The store would normally receive Only 1 to 2 HGV deliveries per day (with a maximum 3 deliveries during peak bank holiday periods), which also take waste (80% of which is recycled) back to the regional distribution centre at Wednesbury, helping to reduce the number of traffic movements and reducing emissions as a consequence.

Benefits of the Proposed Development

  • A store that will provide a new discount food shopping experience to meet the needs of customers and the expanding local community;
  • A commitment to providing food from local and sustainable sources, with two in every three products within our permanent range coming from British suppliers;
  • A dedicated in-store bakery offering freshly baked products throughout the day;
  • A sustainable energy efficient store to include: roof mounted solar panels providing up to 25% of the stores electricity requirement; the use of highly efficient air source heat pumps to heat the store; and the provision of a Sustainable Drainage System to improve storm water management on site and reduce the risk of flooding;
  • Up to 40 new high quality full time equivalent (FTE) jobs for local people, paying not less than the ‘Lidl Wage’ (£10.10 from March 2022 which is 60p per hour more than the National Living Wage for over 23s), and no zero hours contracts;
  • Contemporary building design with glazed frontage; and
  • Enhanced landscaping throughout the site.

Have Your Say

At Lidl, we know our success depends on the people we work with and the people who choose to shop with us. We recognise that providing high quality products at industry leading prices is only part of the story; the environment in which our customers do their shopping completes the experience. We would like to invite you to provide us with your thoughts on our proposal to open a new Lidl store in Darlaston.

Please register your feedback and provide any comments online using the QR code below:

Or email us at

Alternatively, you can also provide your comments via telephone using this number: 0800 089 0361.

We would welcome your comments on our proposal by 01 March 2022, as all feedback will be taken into consideration.

Consultation Documents

Darlaston Consultation Leaflet – click here
Site Plan – click here