Track record

Office led mixed use town centre development, Ealing, London

British Land Company plc

Applications

Service

Offices

Retail & Leisure

Industry

James Owens

The project

The proposal involved a comprehensive redevelopment of a central site next to Ealing Broadway station, where British Land instructed Rapleys to progress a 400,000 sq ft office led regeneration proposal site known as The Broadway Connection, with active retail, restaurant and leisure uses on the ground floor.

Our solution

The strategy progressed with the rest of the team, involved retaining and refurbishing all those buildings around the perimeter of the site, which made a positive contribution to the character of the Conservation Area, redeveloping the others at an appropriate scale.
The major new office buildings were then located behind this frontage around a newly created area of public realm, with new through routes providing a direct link with the town centre.
The proposal necessitated extensive political and officer engagement within the London Borough of Ealing. That support was then used to engage extensively over a period of time with Historic England, the Greater London Authority and active interest groups. Considerable technical supporting information was required to accompany the application, including a full Environmental Impact Assessment and an economic appraisal helping to identify the benefits to Ealing and the borough economy, of the quantum of office space proposed.
Planning permission was successfully negotiated and interference by the Mayor avoided and unlike previous proposals on the site, we were able to avoid call-in by the Secretary of State.