Private Sector/ Promotional

Private Sector/ Promotional Services

Our teams regularly engage with local authorities and stakeholders across England, providing valuable intelligence on how community priorities, political context and policy direction may influence decision-making. This insight is a key advantage when navigating complex planning environments, including Green Belt sites, heritage assets and locations where development proposals require careful stakeholder and political management. Our understanding of local planning authorities, political priorities and evolving planning policy enables us to identify opportunities to influence emerging development plans and strategic growth locations. We regularly advise clients on site promotion strategies, policy representations and engagement with plan-making processes to maximise development potential and long-term land value.

Regardless of the nature, complexity, or scale of your project, from single site developments to strategic land holdings, we provide tailored planning strategies that reflect your objectives. We assemble bespoke, multi-disciplinary teams from across the Rapleys business, combining planning consultancy expertise with commercial property insight to deliver clear, practical and commercially grounded advice. Our clients include landowners, developers, housebuilders, operators, investors, education providers, healthcare organisations, retail occupiers and data centre developers.

Our services are delivered through a coordinated planning strategy, this includes:

• Strategic planning advice and feasibility assessments
• Pre application engagement and a planning application strategy
• Advice on allocated and unallocated land
• Representations to local plans and policy consultations
• Guidance on site promotion and long term planning strategies

We regularly advise clients on the promotion of land and development opportunities through the Local Plan process. Our planning consultants prepare robust representations on emerging policy documents, site allocations and strategic growth proposals, helping clients maximise development potential and influence future planning policy. We act for landowners, developers, investors, operators, promoters and housebuilders seeking to secure site allocations, remove policy constraints and establish sustainable development opportunities through plan-making processes.

Our team has extensive experience preparing representations at both Regulation 18 and Regulation 19 stages of Local Plan preparation. We critically review emerging planning policies, assess site allocation strategies and prepare detailed evidence-based submissions designed to influence policy outcomes and protect our clients’ interests. By engaging early with local authorities and key stakeholders, we help ensure that development opportunities are properly assessed and represented throughout the plan-making process.

Evidence at Examination in Public (EiP)

Rapleys Planning has extensive experience representing clients at Local Plan examinations, including Examinations in Public (EiPs), Hearings and Inquiries. Our planners are skilled in presenting clear and credible evidence, responding to inspectors’ questions and negotiating constructively with local authorities in pursuit of preferred policy outcomes. We regularly prepare and present written and oral evidence. Our expertise includes promoting site allocations, challenging unsound policies, responding to housing and employment land evidence, and demonstrating the deliverability and sustainability of development proposals.

We regularly act on behalf of clients to:

• Secure allocations or remove policy constraints
• Challenge unsound or undeliverable policies
• Support long-term development strategies
• Present evidence at Examinations in Public
• Respond to Regulation 18 and Regulation 19 consultations
• Support strategic land promotion and growth strategies
• Promote land through the local plan process

Our credibility, technical expertise and meticulous preparation ensure your case is presented with confidence, clarity and authority at every stage of the policy and examination process.